Where would you start? This infographic details the top five ways that small businesses can renovate their PPC accounts to get better results from Google Free advertising ads.
Key findings from this original research include:. Just doing more work in your PPC account is probably the single easiest way to improve your results.
PPC advertisers, whatever the size of their business, need free advertising ads do smart keyword research, focusing on keyword relevance and keyword expansion:. Too few keywords, too few negative keywords, and incorrect use of keyword match types lead to high amounts of wasted spend.
More relevant ads get higher Quality Scores. The lower your score, the more you pay — unfortunately the average Quality Score for small businesses is 5.
Landing pages are how you cross the finish line in PPC and convince your advertiding to convert. Now is the time to free advertising ads opportunities in mobile advertising.
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Learn more about our offerings. Free Advertising for Small Businesses: